Lori Senecal, the Global CEO of Crispin Porter + Bogusky, has decided to exit her current role by the end of the year. Chuck Porter, who is the chairman of Crispin Porter + Bogusky, said that Lori Senecal has been the perfect person to head the agency. For example, under her leadership, Crispin Porter + Bogusky was able to land American Airlines as a client. What made this more remarkable is that American Airlines had been working with a single agency for the past twenty five years before that and no one else had been able to get them. Porter said that the agency is so much better and has been completely transformed for the good since Lori Senecal joined, and that they are now working together to make sure the right leadership team is in place for when she leaves.
Lori Senecal has made a huge impact on Crispin Porter + Bogusky since she joined them in 2015. She was asked to join because of her marketing genius, and their gamble has certainly paid off. Her innovative techniques and her unique style have put Crispin Porter + Bogusky into the top level of marketing agencies. For example, Advertising Age recognized Crispin Porter + Bogusky as the Creativity Innovators of the Year, and they marked Lori Senecal as one of the top Agency Executives to Watch of the year. Along with Lori Senecal, only three other executives were awarded with that award. Besides American Airlines, she has netted Crispin Porter + Bogusky other famous clients, such as Hershey’s. Check out GCReport for more details.
Before working with Crispin Porter + Bogusky, Lori Senecal worked with Kirshenbaum Bond Senecal. She grew that firm from one that employed two hundred and fifty people to a firm that employed around nine hundred people. Lori Senecal has won many awards for her outstanding work in marketing and advertising.
A typical day in Lori Senecal life starts with a workout, which she uses to get her mind flowing with new ideas. During her work with Crispin Porter + Bogusky, she worked with and was in charge of their ten offices around the world, and had to coordinate between them all the time. She recently spoke at 3% conference.
See more: https://www.linkedin.com/in/lorisenecal