Politics has almost always been a game of impressing others and making one’s public persona open to most potential voters’ viewpoints without taking both sides of the political aisle.
However, in today’s world, most political office races are won through the constant competitive advantage provided by technology. Long ago, pulling together campaigns required extensive legwork, countless hours spent driving to areas of interest and otherwise breaking one’s back to support a competing candidate.
Today, labor isn’t as prevalent in making sure campaigns are successful. Rather, siding with tried-and-true software and other forms of technology is the most surefire way of securing success in any political endeavors. As a matter of fact, the use of modern technology and the proper analysis of big data as it relates to political campaigns are both more important than hard work and the sweat, blood, and tears it burns on.
Here’s how Barack Obama spent eight years in office
To best understand how helpful technology can be, learning about Barack Obama’s and his campaign’s efforts to get him elected in both 2008 and 2012 is essential.
Obama and his political affiliates he hired to ultimately win the 2008 and 2012 United States presidential elections was NGP VAN, a company based in Washington, D.C., best known for its helping of Democratic and progressive campaigns all across the United States.
Led by founder and CEO Stu Trevelyan effectively earned the Obama campaign a whopping 14.5 million additional votes that almost certainly wouldn’t have been cast in his favor without NGP VAN’s help. In 2012, when Barack Obama was seeking reelection to office, he stood on the shoulders of NGP VAN to boost votes cast in his favor over opponent Mitt Romney, whose ORCA platform didn’t work successfully for him.
About NGP VAN
NGP VAN was created in 1997 by CEO Stu Trevelyan. The company is co-headed by CTO John Lee, CRO Michelle Stephenson, and Amanda Coulombe, its General Manager of Organization.
Last year, the group released its 8th edition of NGP VAN software for its candidates to use. The company has more than 10 years of work history behind it.