Luiz Carlos Trabuco, currently the president of Bradesco, is preparing to give over his leadership of the business in favor of Lazzari de Octavio Junior. But how did he rise to president? He started as a bank teller! Since Bradesco’s opening, it has had merely two presidents — proof, perhaps, of a long and honorable history of CEOs. After President Amador Aguiar retired, Luiz Carlos Trabuco Cappi began filling his shoes, for since his being hired in 1969, the man has served his company faithfully and well. Visit the website weforum.org to learn more about Trabuco.
For instance, while head of Bradesco Seguros, the insurance part, Trabuco was the head of the bank and therefore can take credit for the prosperity he began. Under his careful guidance, the organization’s market share worth rose from 23% to 25% of the whole Brazilian insurance sector. Also, he managed to increase the segment profits to a whopping 35% of the entire organization’s net income.
In 1984, after having finished two years as a bank teller, he rose to Director of Marketing, where he interacted heavily with clients. He also helped to populate in Badesco the practice of segmenting and targeting the bank’s client base.
Mr. Trabuco studied philosophy at the University of Sao Paulo, gaining a bachelor’s there. (He graduated high school earlier than his classmates, too. An early genius! But seeing how he rose through the ranks of banking, that fact may be less surprising.) His postgraduate degree he earned from the School of Sociology and Politics of Sao Paulo in sociopsychology, which must have helped him while he worked in marketing. Though it took him forty years or so to rise to the top of the Banco Bradesco, these two degrees — philosophy and sociopsychology — assisted him instrumentally in his various jobs within the business.
All these successes lead to Luiz Carlo Trabuco Cappi’s being among the best-paid and best-known Brazilian executives. Now it only remains for him to pass on the baton. Learn more about Trabuco at bloomberg.com.