Randy Ray and Wendy Lewis are two of the most important names in the health and beauty industry. But it wasn’t always this way. Just 10 years ago, their company, Jeunesse Global didn’t even exist. Now, it ranks among the most important brands in the global health and beauty business. And the company is valued at more than $1 billion, an incredible rise for a firm that started as an unfunded hobby business run out of a retired couple’s garage.
But Ray and Lewis were no ordinary Florida retirees, either. The couple had already been well known throughout the North American direct-selling business, having founded some of the most successful companies in the space and having contributed many innovative products to the public.
With Jeunesse Global, however, Ray and Lewis outdid themselves. From the outset, the couple wanted to create a company that would totally revolutionize the health and beauty industry. In this, they have been successful. Today, Jeunesse Global has one of the most innovative lineups of products of any health and beauty company in the world. And each day, Jeunesse Global products help millions of customers worldwide stay young, health and beautiful.
One example of the company’s tendency to create revolutionary and utterly singular products is its Reserve health drink. Ray and Lewis wanted to create a drink that would confer all the benefits of moderate red wine consumption but without the risks associated with alcohol. They took one of the most potent isolates in red wine, resveratrol, one of the strongest antioxidants known to science, and they combined it with a formula that contains a number of so-called superfruits.
The result has been one of the best-tasting and healthiest drinks ever created. Reserve can help lower risk factors for heart disease, stroke and peripheral artery disease that roughly correspond to a five-year increase in life expectancy. It has also been shown to have nearly equivalent heart-protective effects to red wine. Yet Reserve doesn’t expose users to any of the risks of alcohol consumption, which are often so severe that doctors actually don’t recommend that those who don’t currently drink red wine begin doing so.