Doe Deere, founder of Lime Crime cosmetics, was featured in an interview that was published in an online article. The article highlighted Ms. Deere’s climb to success starting with her early childhood. Ms. Deere talks about how she created interesting outfits by layering clothing of different colors and patterns. She states how she always had a passion for color, which led her to experiment with some interesting makeup looks later in her life. She also admits to using theatrical grade makeup as well as decorative enhancements to create her uniquely unusual looks.
Posting photos of her unique color combinations online, she quickly gained notoriety for her bold and playful style. She also incorporated her love of color into the name she chose when launching her Internet based company. The name Lime Crime incorporated one of Ms. Deere’s favorite colors in a fun rhyming manner. Doe Deere had no way of knowing how quickly the name would come to symbolize a revolution in color for the cosmetic industry. When it comes to self-expression, Ms. Deere states how the name of her cosmetic line has come to be associated with thinking outside the traditional boundaries for color.
Turning a Passion Into a Career
Named as one of today’s more prominent businesswomen by Self-Made magazine, Ms. Deere is often asked for advice on how to create a successful business. She tells other women to believe in themselves and to never give up on their dreams. Doe Deere’s own passion for color is evident in the wide array of shades she has available in her line of Lime Crime cosmetics. Incorporating vibrant shades of yellow, blue and lime green into her line of lip colors, Doe Deere also encourages freedom of expression. For those individuals with a more daring side she offers a full range of color combinations in her super foil eye makeup.
The success of Lime Crime cosmetics could also be attributed to Ms. Deere’s desire to stay connected to her fans. She welcomes their comments and encourages them to post photos of their own unique looks on the Lime Crime website. Ms. Deere affectionately refers to her loyal fans as unicorns after the original packaging used for her line of makeup. She believes the unicorn embodies the spirit of those who would choose to use her makeup. She defines this spirit as being brave, passionate and one that defies the boundaries of expectation.