Desiree Perez is Leading Tidal to the Top of the Streaming Music Industry

2016 was a turning point for the music industry. For the first time in history streaming music has become the leading revenue source in the 15.7 billion dollar music industry. Streaming music income led to the first double digit growth in the U.S in nearly two decades. Annual sales increased by 11.4% in 2016.

Part of the credit for this success is a result of quality executives. These executives work for some of the most recognizable names in the industry and are leading them to greatness.

Stefan Bloom, Spotify CEO, is adding subscribers at a faster pace than ever before. His leadership has maintained Spotify’s brand recognition and its place among the top of the industry. Steve Boom, VP of Amazon music, has helmed Amazon’s journey into the streaming media arena. Amazon has established itself as a pioneer in media streaming.

Desiree Perez, the COO of Tidal, has led the newcomer to great success. They do not disclose their subscriber number but there are sure signs of success. Sprint acquired 33% of Tidal in a $200 million deal that exposed them to millions of new users. Tidal is also able to offer exclusive content from one of the world’s most famous rappers. Jay Z’s exclusive work has legitimized Tidal in a timely fashion. Jay Z’s foray into the streaming industry was scrutinized from the beginning. His ability to pick the right people have led to Tidal’s success. Desiree Perez epitomizes his strategy. Her knowledge of contract negotiations has been a huge disadvantage.

Desiree’s record of successful business ventures made her the perfect person to handle the business side of Tidal. Her expert guidance has led Tidal to become a major player in the streaming music industry. Desiree Perez’s leadership is leading Tidal to the top of the streaming music industry.