Don Ressler is a renowned entrepreneur with a proven track record of success. His contribution towards the success of a series of startups such as Intelligent Beauty and its subsidiaries is significant. After his first company, FitnessHeaven.com was acquired by Intermix Media in 2001; Ressler was intrigued to partner with Adam Goldenberg the COO of Intermix to form Alena Media. The firm generated hundreds of millions in revenue from the e-commerce and performance advertising sectors. However, when News Corp acquired Intermix in 2005, Ressler and Goldenberg had no choice than to watch the successful, profitable e-commerce business they had built decline. Frustrated and not bound to the News Corp Inc., the dual left to explore new business opportunities.
Bearing in mind that they had the skills and experience to excel in the thriving field of online advertising, Don Ressler and Goldenberg started a brand building company that they could execute anonymously. They gathered several former members of Alena and held a brainstorming session that resulted in the development of brand ideas that would later form Intelligent Beauty. Their first creation was DERMSTONE, an online market for cosmetics and skincare. Two years later, Intelligent Beauty launched SENSA, a weight-loss system bringing in Dr. Alan Hirsh as the product developer and Brett Brewer as the CEO. In 2010, Intelligent Beauty launched its third subsidiary, JustFab, a leading e-commerce fashion retailer.
JustFab is a leading e-commerce site for fashion subscription and lifestyle fashion brand founded in 2010. It offers its members an engaging and custom-tailored shopping experience on internetretailer.com. Interestingly, millions of JustFab’s members are subjected to celebrity treatment every month as they receive customized jewelry, handbags, and footwear. Furthermore, subscribers of JustFab have exclusive access to fashion content and shopping tips. They also benefit from the clickable style board whenever they want to shop complete outfits. Furthermore, they have access to JustFab fashion consultants for expertise advice. The company is committed to offering high-fashioned products at an affordable price and do not charge a shipping fee for all items over $39.95. Currently, JustFab is available in the entire US and a few countries in the Europe.
Just recently, JustFab has received close to $33 million in funding from Matrix Ventures. Within two years, the company had crossed the six million member mark, securing more funding from other partners and the parent company, Intelligent Beauty. Riding on the momentum of successful first two years, JustFab looks forward to expanding into new markets. Just recently, JustFab has purchased Fabkids, a leading online retailer of children fashion.
JustFab wants to be the next H&M
In 2013 the forces behind the ecommerce website JustFab, Don Ressler and Adam Goldenberg, teamed up with acclaimed actress Kate Hudson to launch the activewear brand the world knows today as Fabletics. You can follow them on Twitter.
Fabletics prides itself on filling a void in the fitness wear marketplace by offering fashionable athletic clothes at a competitive price point. Fabletics’ clothes are known for being on-trend, versatile and affordable; factors that have distinguished the brand from other athleisure brands in the marketplace. Customers looking for women’s athletic wear can browse Kate Hudson’s picks for outfits and choose from a wide range of options. Fabletics also has a male line called FL2 that offers male customers a wide array of shorts, sweatpants and shirts that can transition from a day out on the town to a session spent working out at the gym.
After achieving a broad measure of success in the ecommerce space, Fabletics is turning its sights on local malls across America. The company has announced that it will be expanding its brick-and-mortar business. According to Racked.com, Fabletics will be adding more brick-and-mortar storefronts to the six locations it currently operates. Fabletics will be opening anywhere from 75 to as many as 100 stores over a three to five year period.
Given Fabletics’ penchant for pairing quality with affordability, the stores may very well give the ecommerce brand a leg up on other competitors in the online space. Shoppers who discover Fabletics online will have the chance to try on the clothes in person.
According to Racked.com shoppers who frequent Fabletics’ brick-and-mortar stores will have the chance to sign up for the company’s popular subscription service. Fabletics’ subscription service sends subscribers one outfit a month at a discounted price. Fabletics’ parent company will be expanding its customer service offerings in order to ensure that customers receive the best possible service. JustFab co-CEO Adam Goldenberg tells Forbes that JustFab’s customer service assistance will soon be available twenty-four hours a day, seven days a week. Forbes also reports that there will be new videos added to the Fabletics website in addition to updates to information available to customers about how the website works.
Actress and Fabletics co-founder Kate Hudson also serves as the face of the Fabletics brand. Hudson’s lively spirit and passion for inspiring women makes her the perfect person to represent the fast-growing company to the world. Hudson is famous for portraying a gutsy journalist opposite actor Matthew Mcconaughey in the romantic comedy How To Lose A Guy in 10 days. She is also known for her role as Penny Lane in the 2000 rock journalism film Almost Famous. Hudson has also played a demanding dance instructor opposite Lea Michele in the hit music-themed television show Glee.
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