Communication is king in today’s world. Now, more than ever, consumers rely heavily on the reviews and opinion of others while making purchasing decisions. Some of the worlds most successful brands have caught on to this trend, and the new shift in consumer behavior is giving more business the opportunities to prove their loyalty to their audience.
Since 2013, Fabletics has been respected as one of the savviest athleisure brands in the industry. In just four short years the company had already experienced more than 200% growth, and their future looks bright. Shawn Gold, the company’s Corporate Marketing Officer says that much of the Fabletics success is due to their subscribers. Fabletics takes customer feedback seriously. In efforts to ensure they are meeting the wants and needs of their members, they use this feedback to help improve their products and service. When customers are happy, they are more likely to share their positive experience, thus enticing more consumers to try the brand.
From the big screen to behind the scenes, Kate Hudson has helped completely redefine activewear. With a passion for fitness and inspiring women, Hudson seemed to be the perfect face to represent the successful athleisure brand. When co-founders Adam Goldenberg and Don Ressler first had the idea of exploring athleisure, they knew she would be the perfect fit. Customers could relate to her, and she already had a loyal following, with whom she often shared personal of her work out routines. With her help, Fabletics has grown from a small start-up into a $250 million company. Since day one, she has worked closely with the Fabletics team to ensure the satisfaction of their customers, and the continued success of the company.
One of the things that set Fabletics apart from other athleisure brands is their personalized approach. Using data collected from their LifeStyle Quiz, Fabletics matches their members with options that best fit their style preferences. The company’s commitment to customer satisfaction and their unique approach to athleisure makes them one of the most successful brands in the industry.
Want to be a part of the movement? Head over to Fabletics right now and take their LifeStyle Quiz to find out what awesome styles fit your preferences.