In 2013 the forces behind the ecommerce website JustFab, Don Ressler and Adam Goldenberg, teamed up with acclaimed actress Kate Hudson to launch the activewear brand the world knows today as Fabletics. You can follow them on Twitter.
Fabletics prides itself on filling a void in the fitness wear marketplace by offering fashionable athletic clothes at a competitive price point. Fabletics’ clothes are known for being on-trend, versatile and affordable; factors that have distinguished the brand from other athleisure brands in the marketplace. Customers looking for women’s athletic wear can browse Kate Hudson’s picks for outfits and choose from a wide range of options. Fabletics also has a male line called FL2 that offers male customers a wide array of shorts, sweatpants and shirts that can transition from a day out on the town to a session spent working out at the gym.
After achieving a broad measure of success in the ecommerce space, Fabletics is turning its sights on local malls across America. The company has announced that it will be expanding its brick-and-mortar business. According to Racked.com, Fabletics will be adding more brick-and-mortar storefronts to the six locations it currently operates. Fabletics will be opening anywhere from 75 to as many as 100 stores over a three to five year period.
Given Fabletics’ penchant for pairing quality with affordability, the stores may very well give the ecommerce brand a leg up on other competitors in the online space. Shoppers who discover Fabletics online will have the chance to try on the clothes in person.
According to Racked.com shoppers who frequent Fabletics’ brick-and-mortar stores will have the chance to sign up for the company’s popular subscription service. Fabletics’ subscription service sends subscribers one outfit a month at a discounted price. Fabletics’ parent company will be expanding its customer service offerings in order to ensure that customers receive the best possible service. JustFab co-CEO Adam Goldenberg tells Forbes that JustFab’s customer service assistance will soon be available twenty-four hours a day, seven days a week. Forbes also reports that there will be new videos added to the Fabletics website in addition to updates to information available to customers about how the website works.
Actress and Fabletics co-founder Kate Hudson also serves as the face of the Fabletics brand. Hudson’s lively spirit and passion for inspiring women makes her the perfect person to represent the fast-growing company to the world. Hudson is famous for portraying a gutsy journalist opposite actor Matthew Mcconaughey in the romantic comedy How To Lose A Guy in 10 days. She is also known for her role as Penny Lane in the 2000 rock journalism film Almost Famous. Hudson has also played a demanding dance instructor opposite Lea Michele in the hit music-themed television show Glee.